Meta, TikTok, Google Ads, and Google Tag Manager

Per-product integrations let you add tracking IDs in the merchant app. Scripts load on pay.zenofy.io checkout for that product.

Meta: Pixel ID and optional toggles for Purchase, Initiate checkout, and View content. TikTok and Google Ads follow a similar pattern with pixel/conversion IDs and labels.

On checkout, typical events include ViewContent when the page loads, InitiateCheckout when the customer proceeds, AddToCart for order bumps, and checkout_progress / dataLayer pushes where GTM is used.

Google Tag Manager: enter the container ID (GTM-…). Use it to deploy tags without editing checkout code.

Testing: use the Meta Pixel Helper browser extension, TikTok Pixel Helper, Google Tag Assistant, and your browser developer tools Network tab to confirm requests. Test in a staging or low-traffic product first.

Only configure IDs you own. Mismatched pixels can send data to the wrong ad account.

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