Add UTM and custom query parameters

Append parameters to your checkout URL to see which campaigns and channels drive sales.

Standard UTM fields include utm_source, utm_medium, utm_campaign, and optionally utm_content and utm_term. Use consistent naming in your analytics tool.

Separate each parameter with & in the query string. The first parameter after the path starts with ?.

Sample: newsletter link with UTMs

In HTML attributes, use & between parameters (shown below).

<a href="https://pay.zenofy.io/p/507f1f77bcf86cd799439011?utm_source=newsletter&utm_medium=email&utm_campaign=spring2026">
  Buy this product
</a>

Sample: social bio link

<a href="https://pay.zenofy.io/p/507f1f77bcf86cd799439011?utm_source=instagram&utm_medium=social&utm_content=bio-link"
   target="_blank"
   rel="noopener noreferrer">
  Get access
</a>

Sample: partner or coupon codes

Use whatever query names your integration expects; these are examples only.

<a href="https://pay.zenofy.io/p/507f1f77bcf86cd799439011?ref=partner42&coupon=LAUNCH10">
  Buy with partner discount
</a>

If a parameter value contains spaces or special characters, encode it (e.g. %20 for space) in the final URL.

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